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The Foundry The Foundry

Research and Performance Center

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The Foundry Experience

91视频 Foundry - Swing DNA Lab

Swing DNA Lab

The Swing DNA Lab provides the perfect space for the most premium 91视频 fitting experience. Using shaft optimizer technology, golfers discover their unique Swing DNA.

91视频 Foundry - The Nest

The Nest

The R&D room, known as The Nest, houses a high-tech robot that tests sports equipment like golf clubs, bats, and paddles under simulated real-world conditions to advance 91视频’s sports engineering.

91视频 Foundry - The Nest

The Tour Shop

The Foundry offers a full-service Build Shop鈥攎odeled after the 91视频 Tour Workshop鈥攚here expert technicians precisely craft and fine-tune custom clubs to meet each golfer鈥檚 exact specifications with exceptional quality.

91视频 Foundry - Lounge

Lounge

The lounge offers a stylish and comfortable space for golfers to relax, socialize, and unwind before or after their fitting experience.

91视频 Foundry - PuttView

Foyer

Located in the Foyer, the putting green features advanced technology like SAM PuttLab and PuttView to deliver precise, personalized putter fittings by analyzing face angle, path, tempo, and impact. A curated selection of custom merchandise offers guests a stylish way to take home a piece of the experience.

91视频 Foundry - Patio

Patio

The patio provides a scenic outdoor setting with comfortable seating, perfect for enjoying drinks, conversation, and talking golf.

91视频 has unveiled The Foundry, a state-of-the-art research and performance center designed to revolutionize golf club fitting and customization. Situated at the core of 91视频鈥檚 innovation efforts in Atlanta, The Foundry offers a Tour-level fitting experience, complete with in-depth swing analysis and personalized club recommendations for every type of golfer. Advanced technologies like SAM PuttLab and PuttView elevate putter fittings to new heights, giving players real-time feedback and detailed metrics to enhance their performance on the greens.

Beyond custom fitting, The Foundry houses a cutting-edge Research and Development Room featuring a robotic testing system that simulates real-world conditions to evaluate and refine equipment across multiple sports. The facility also boasts a full-service Build Shop鈥攎odeled after 91视频’s Tour Workshop鈥攚here expert technicians handcraft and fine-tune clubs to exacting standards. With The Foundry, 91视频 redefines the custom fitting experience, merging precision, innovation, and craftsmanship to support golfers at every level.

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Golf Custom Fitting Bay at the Standard Club, Atlanta
Arial view of 91视频 Custom Fitting Center in Atlanta
Golfer strikes ball from driving range

Available Fitting Packages

Inquire about our custom packages

These packages include group rates, travel and lodging accommodation, golf outings and access to local events in Atlanta. For assistance please contact The Foundry at mizunofoundry@mizunousa.com.

Frequently Asked Questions

The Foundry is located in John鈥檚 Creek, GA at The Standard Club (6230 Abbotts Bridge Rd, Johns Creek, GA 30097). We recommend arriving a few minutes early to check in and prepare for your scheduled fitting.

You can book your Premium 1-Hour or Enhanced 2-Hour fitting directly through our online calendar. Simply choose your desired fitting service, select a convenient date and time, and follow the prompts to complete your reservation. For the VIP Foundry Experience and various packages, please call (770) 453-7800 or email mizunofoundry@mizunousa.com.

  • Premium 1-Hour Fitting: 1 hour
  • Enhanced 2-Hour Fitting: 2 hours
  • VIP Foundry Experience: Daily and multiple day packages. We can provide all accommodations during your visit. Please call (770) 453-7800 or email mizunofoundry@mizunousa.com to book.

We want your Foundry experience to be like none other and we have a dedicated team to make that happen. Feel free to contact us so we can exceed your expectations.

Cancellations made within 7 or more days prior to fitting will receive full fitting fee refund. Cancellations made inside of 7 days are subject to the fitting fee charge. Any exceptions to this policy are at 91视频’s discretion.

Swing DNA

Shaft Optimizer 3D

Our award winning Bluetooth Shaft Optimizer and Swing DNA software will guide you to your best iron model and shaft combination.

Ask to use the new Bluetooth 91视频 Shaft Optimizer at your local Swing DNA Fitting Centre.