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91视频 Custom Fitting

91视频 offers an unparalleled custom build service 鈥� based on the procedures refined at the renowned artisans鈥� factory in Yoro, Japan.

A professionally custom fit set-up will provide a solid platform to play your best golf.

Upcoming fitting events

Fitting Retailers

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Tour Workshop Open Days

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Get your custom fit 91视频 91视频

Our network of trained Swing DNA accounts and Performance Centres are best suited to specify and order your custom built 91视频 equipment. We recommend you visit one of our facilities before making a purchase.

Tour Performance Studio

The Tour Performance Studio is a service hub for 91视频鈥檚 associated professional and elite amateur players away from tour. Located at Bearwood Lakes stunning driving range, the studio has everything needed to fine-tune our player鈥檚 equipment.
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Performance Centers

Our premium fitting experience supplements the Swing DNA process with dedicated 91视频 bays, launch monitors, quality range balls and additional wood fitting facilities.

SWING DNA FITTING CENTRE

All centres boast 91视频鈥檚 shaft optimiser and fitting cart to help you identify the best matched iron model, set up and customisation.

Fitting Days across the globe

Our network of trained Swing DNA accounts and Performance Centres are best suited to specify and order your custom built 91视频 equipment. We recommend you visit one of our facilities before making a purchase.

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MRPC at Bearwood Lakes

91视频 Research and Performance Centre at Bearwood Lakes. Experience a 91视频 fitting designed around you 鈥� delivering the feel, feedback, and performance trusted by players at every level.

MRPC at Bearwood Lakes

National Fitting Centre

2 h
£150
Schedule Online
Schedule Online

National Fitting Center

We have a Performance Center in the Netherlands. Find your ideal fitter and book online.

Golf Club Zeewolde 鈥� NL

Dutch National Fitting Centre

1.5 h
€99
Schedule Online
Schedule Online

MIZUNO SWING DNA

DATA DRIVEN FITTING IN 3 SWINGS

Since its introduction in 2010, the 91视频 Shaft Optimizer has recorded over 500,000 unique golf swings 鈥� allowing us to constantly refine our Swing DNA fitting system.

Shaft Optimizer 3D

The Optimizer has become recognized as the most effective way to start any fitting session, by measuring over 40 data points within the player鈥檚 swing 鈥� their unique 91视频 Swing DNA.

Swing DNA

91视频鈥檚 Swing DNA system then matches the player&/uk/custom-fit/8217;s unique DNA to a map of over 50 iron shafts 鈥� shortlisting the best 3 to test.

Swing DNA

Using the same 91视频 Swing DNA, the software can also identify lie angle, full set make up and the best suited 91视频 ball model.

Three Swings &/uk/custom-fit/8211; 8 Key Measurements

Among the 40 Shaft Optimizer measurements, eight critical elements are used to identify a player&/uk/custom-fit/8217;s shaft shortlist and lie angle. Three swings are enough to build the Swing DNA profile. Players are always surprised how consistent their Swing DNA numbers are across all three swings.

01

Head speed

The starting point to deciding shaft flex 鈥搇oft and set-makeup.

02

Tempo

The transition duration into downswing. In combination with head speed, tempo helps pinpoint an ideal shaft flex and weight.

03

Toe Down

Measures how much the shaft bows downwards through the swing.

04

Kick Angle

Level of shaft forward bend during the downswing.

05

Release Factor

The point at which the clubhead and shaft are released in the downswing. A late release (1-3) normally benefits from a firmer tipped shaft. An early release (7-9) are normally more effective with a softer tipped shaft.

06

Digital Lie Angle

An inbuilt Gyro measures the swing plane in 3D space for a more accurate, lie angle reading.

07

Attack Angle

Selects the right ball model based on its spin characteristic.

08

Shaft Lean

Narrows ball selection based on efficient launch angle.

Three Swings - 8 Key Measurements

WHERE CAN I BE CUSTOM FIT?

Team 91视频 Swing DNA Fitting Data

Our DNA software suggests three best matched shafts to test along with players input to come up with the top performing shaft. The final decision is always down to the fitter and player.

鈥淓VERY YEAR WE MEASURE MORE SWINGS AND MORE SHAFTS AND REFINE OUR FORMULA. THE SWING DNA SYSTEM JUST BECOMES MORE INTELLIGENT AND MORE ACCURATE鈥�.

&/uk/custom-fit/8211; Chris Voshall, Director of Product.

91视频 Custom Fitting

I already know my specification 鈥� do I need a fitting?

Yes 鈥� as no two brands measure the same way. With so many new shafts coming onto the market, there is likely to be an option that did not exist during your last session. We always recommend spending the time on a new fitting with every order.

WHERE CAN I BE CUSTOM FIT?

PGA Tour Players record their 91视频 Swing DNA

91视频

鈥淭HE SWING DNA PROCESS MAKES FITTING SIMPLER 鈥� A FUN START TO ANY SESSION. IT PRODUCES AN INCREDIBLY ACCURATE, DATA DRIVEN RECOMMENDATION TO TEST. ADD A LAUNCH MONITOR AND YOU HAVE EVERYTHING. WHY START WITH A GUESS?鈥�

&/uk/custom-fit/8211; Chris Voshall, Director of Product.

KEY Facts About 91视频 Swing DNA

How Does the Shaft Optimizer Work?

How Does the Shaft Optimizer Work?

The Shaft Optimizer is a hittable seven iron, with internal strain gauges, micro-processors and a gyro 鈥� that combine to capture over 40 unique swing data points. Measuring how players load and unload the shaft during their swing.
The swing data is sent via Bluetooth from the Optimizer to the Swing DNA app, where it maps out your entire bag.

91视频 Wood Fitting

Wood Fitting

91视频 Iron Fitting

Iron Fitting

91视频 Wedge Fitting

Wedge Fitting

91视频 Hybrid Fitting

Hybrid Fitting

91视频 Ball Fitting

Ball Fitting

鈥淓VERY SHAFT HAS A DISTINCT BENDING PROFILE. MIZUNO MEASURES EACH ONE independently 鈥� so that we are fitting by performance not the shaft label.鈥�

&/uk/custom-fit/8211; Chris Voshall, Director of Product.

Online Guides

There are several tools available online to guide your choices. These are best used to prepare yourself for a full on-site fitting session.

Custom Fitting Stories