The win marks another major milestone in Fisk’s career, earning him a place in next year’s PGA Championship while adding to his maiden PGA Tour title at the Sanderson Farms Championship last October.

“Kind of feel like all the work I’ve been putting in paid off,” Fisk said. “It’s been a frustrating year trying to back up that first win. I’ve showed some pretty good signs of some solid golf, but haven’t really had that opportunity to win a golf tournament that I’ve been kind of craving. It was unbelievable to get it done again.”

The playoff produced plenty of drama, particularly on the second extra hole, where Fisk recovered brilliantly after finding one bunker and then another before splashing out to just three feet to save par and keep his hopes alive.

Reflecting on the playoff, Fisk said: “In my opinion the playoffs are a little easier, there’s less nerves. You’ve already locked up a great finish, there’s not really a whole lot to lose. You’re just going out there trying to win, and it’s either going to be you or the other guy. I think that’s almost calming in a way.”

That calmness was on full display when it mattered most. Fisk stayed composed under pressure, converting the winning par on the third playoff hole to capture his second PGA Tour title and continue the impressive momentum in his career.

Congratulations, Steven, from everyone at 91��Ƶ!

Starting the final round two shots back, Griffin wasted no time asserting himself. A run of five straight birdies from the 8th hole ignited his charge, while his control on every par-3 proved decisive; he birdied all four of them on Sunday. One of the defining moments came at the par-3 16th, where he poured in a long, curling putt that pushed him clear of the field at exactly the moment pressure was expected to tighten. While several contenders faltered on the closing stretch, Griffin’s round was built on steadiness, dropping just one shot across his final 26 holes of the event.

His iron play was a standout feature of the week. His 91��Ƶ Pro S-3 irons delivered the penetrating flight and consistency that allowed him to go flag-hunting on a course designed to reward good ball striking. This marks the 6th victory this season on the major tours for the 91��Ƶ Pro S-3 irons following Ben’s pervious two victories on the PGA Tour and Marco Penge’s triple-crown on the DP World Tour.

What made Griffin’s win particularly compelling was how complete it felt. He blended aggressive scoring with disciplined course management, capitalised on the layout’s yielding conditions and kept his composure while those around him wavered. The result was a record-setting performance and a well-earned championship that reinforces his growing presence on the PGA Tour and in the top 10 golfers in the world (OWGR).

Everyone at 91��Ƶ is proud to celebrate another victory with Ben. He’s truly starting to show the signs of become a serial winner. Congratulations to Ben on an exceptional week – a performance worthy of the trophy, and one that perfectly rounds off a stella 2025 season.

The Georgia native entered the final round in contention and rose to the occasion, combining precision ball-striking with unwavering focus under pressure. Fisk built his round on fairways found and approach shots dialled in close, and when the pressure peaked late on Sunday, he met the moment with calm execution. A series of clutch shots led to 4 birdies in his last 5 holes on his way to securing the win – and with it, the realization of a lifelong goal.

Following his victory, Fisk was interviewed by the PGA TOUR: “I came out today with an attitude that nothing was going to stop me from what I wanted, no matter what happened, no matter what shots I hit… I just felt like I’d be standing right here right now before today started.” Steven attributed his winning mentality to self-belief, grit and simply knowing that he is good enough to compete on the biggest stage.

Fisk’s path to this moment has been one of patience and persistence. A decorated collegiate player at Georgia Southern, he earned All-American honours and built a reputation as one of the most precise ball-strikers in the game. Since turning professional, he’s steadily refined his skills on the Korn Ferry Tour, earning his place and quietly building toward a performance like this one.

The win secures Fisk’s PGA TOUR status through 2027 and establishes him as one of the game’s rising talents – a player whose potential is only beginning to unfold.

All of us at 91��Ƶ are proud to support Steven on his journey and congratulate him on this milestone achievement. His first PGA TOUR victory is a testament to years of dedication and belief – and we’re excited to see where his talent takes him next.

Stephen Fisk’s WITB

• 91��Ƶ ST-Z 230 Driver
• 91��Ƶ Pro Fli-Hi (3-iron)
• 91��Ƶ Pro 245 (4-iron)
• 91��Ƶ Pro 243 (5-iron)
• 91��Ƶ MP-20 (6-9-iron)
• 91��Ƶ T-22 (46º, 50º, 56º)

Griffin’s talent was never in doubt. A standout amateur and collegiate golfer at the University of North Carolina, he was among the most promising young players in the country in his early 20s. But the transition to professional golf is rarely smooth, and for Griffin, the grind quickly wore thin. Financial pressures, travel fatigue, and the mental toll of chasing conditional status without guaranteed starts led to a breaking point. In 2021, after missing out on Korn Ferry Tour status, Griffin made the difficult decision to step away from professional golf altogether.

He took a job as a mortgage loan officer, stepping into a 9-to-5 world far removed from tournament life. It was a pragmatic decision, and one that many young professionals quietly make when the dream begins to feel unsustainable. But golf, for Griffin, was never just a job – it was a calling. The time away brought clarity, not closure. By late 2021, with encouragement from those close to him and a renewed sense of purpose, he returned to competitive golf on a limited basis.

That return marked the beginning of a slow, steady climb. Without fanfare, Griffin re-entered Monday qualifiers and lower-tier events. In 2021, he caught fire. His consistent performances on the Korn Ferry Tour – including a stretch of top-10 finishes – earned him full status and, eventually, a PGA Tour card for the 2022 season.

Griffin’s rookie campaign on the PGA Tour was marked not by flashy wins, but by an unwavering consistency. He frequently found himself in contention on Sundays, and his composed demeanour under pressure began to attract attention. His ball striking was elite, and his putting matured into a weapon. In a field of bombers and highlight-reel chasers, Griffin quietly made cuts, built momentum, and gained respect.

Throughout this ascent, he also became associated with 91��Ƶ, a brand known for its deep roots in craftsmanship and understated performance. Griffin’s equipment setup, built around feel and precision, mirrored his playing style. While never a marquee endorsement name, the partnership reflected a mutual appreciation for the game’s finer, more disciplined elements.

It was in the 2025 season that Griffin truly broke through. He recorded his first PGA Tour victory at the Zurich Classic in April – a poised performance that saw him close out the win with surgical precision on a difficult TPC Louisiana course. A second win followed at the Charles Schwab Challenge, where he held off a surging field with a calm final-round 71. His form in the majors was solid, including a T8 at the PGA Championship, T10 at The US Open – enough to place him firmly in Ryder Cup conversation.

By mid-2025, Griffin was a top-20 player in the world, and his name could no longer be left out of the Ryder Cup reckoning. Captain Bradley Keegan, looking to balance experience with form, made Griffin a captain’s pick – citing “Ben is an extremely confident and exciting player. He’s burst onto the scene this year with 10 top 10s, only second to Scottie in our team, including two wins. I’m proud of this player. To make our team he had to show all year that he was playing at this level and he was consistent the entire year. We’re lucky to have him on this team.”

Griffin’s selection is more than just a reward for good form; it’s a celebration of perseverance. In a sport where the mental game can be as punishing as the physical, his story resonates with anyone who has ever doubted their path or needed time away to find clarity. His return wasn’t rushed, nor was it driven by outside expectations. It was a slow rebuild, grounded in self-belief and an unshakable love for the game.

Now, as he prepares to tee it up for Team USA in the Ryder Cup – one of golf’s greatest stages – Ben Griffin stands as a reminder that success doesn’t always follow a straight line. Sometimes, stepping away is what it takes to come back stronger.

After matching the course record (a 6-under 64) in his second round, Saddier went into the weekend in solo 7th, just two shots off the lead. A third round 67 saw the Frenchman jump into tied 2nd heading into the final day where a disappointing 1-over 36 on the front nine saw his hopes begin to fade. But Adrien dug deep to card a sensational bogey-free 5-under back nine to clinch the tournament by two shots from his French compatriot Martin Couvra.

Saddier’s performance throughout the week was marked by calm composure and clutch shot-making, culminating in a final round that perfectly showcased his maturity and determination. The win is not only a personal triumph but also a testament to his journey – proving that perseverance pays off, no matter how long the road.

Adrien set up his bag accordingly for the tough conditions at Argentario GC. His bag featured:

• 91��Ƶ ST-Z 9.5º Driver
• 91��Ƶ Pro Fli-Hi 2-iron
• 91��Ƶ Pro 243 4-iron (bent to 3-iron)
• 91��Ƶ Pro S-3 4-iron and 5-iron
• 91��Ƶ Pro 241 6-iron though 9-iron
• 91��Ƶ T24 Copper 46.08S

An emotional Saddier thanked his family for their support throughout his career adding, “It was a wait. It was a long time to finally have the trophy in my hands. But sometimes you have to work hard and go through the dark moments, you have to appreciate the journey.”

Adrien is looking forward to competing in the upcoming Munich and Scottish Opens, but this victory has sealed his place at the 153rd Open. It will be Saddier’s first Open Championship and we’ll be looking forward to seeing him tee it up at Portrush in the coming weeks.

Griffin’s performance throughout the tournament was marked by consistency and resilience – typical of his current form. He and Schmid were tied for the second-round lead at 11 under, both shooting impressive rounds of 7-under 63. In the final round, Griffin maintained his composure, never falling behind, and secured the win with a crucial four-foot par putt on the 72nd hole.

The win at Colonial is a continuation of Griffin’s steady rise on tour. After briefly stepping away from the game in 2021, he returned with renewed focus and earned his PGA Tour card for the 2023 season. Less than two years later, he’s now a two-time winner – this time, on his own.

As a further bonus, Ben’s victory saw him jump up the world rankings and into the top 25, securing his entry into the 153rd Open Championship. Ben will be hoping to improve on his T8 finish at the PGA Championships last week when he tees it up at Royal Portrush in the final major of the year.

Ben’s ball-striking and close control, especially with his short-irons and wedges, was a key part of his game plan on a course that called on all his scrambling experience. Ben has been utilising our 91��Ƶ Pro S-3 and T-1 wedges this year and he has said previously that the current 91��Ƶ Pro line is “the best 91��Ƶ’s ever made,” – this week’s result would provide some solid proof to back that up.

Everyone at 91��Ƶ congratulates Ben on his first solo PGA Tour victory and looks forward to what comes next.

Griffin partnered with Ben Novak in the team-format event and posted rounds of 62, 66, 61 and 71, finishing one shot ahead of the Højgaard twins. The key moment came on the 71st hole – a difficult par-3 that ranked as the toughest hole of the week – where Griffin sank a 34-foot birdie putt, helping secure the victory.

This marks 91��Ƶ’s first PGA Tour win in over a year, and Griffin’s performance highlights both the years of hard work he’s put into his game and the effectiveness of his chosen equipment.

After sealing his victory, Griffin shared:

I think for both Andrew and I, it felt like it was only a matter of time out here. We both put ourselves in the mix a bunch, especially this season, but even going back to last season,”

“Just a lot of hard work between both of us, and for me personally, it means the world to finally get it paid off or to finally get it done.

In the bag, Ben carries 91��Ƶ irons and wedges in the form of the new 91��Ƶ Pro S-3 in 4-PW (their second win of the weekend), a JPX 923 Tour 3-iron and two raw finished 91��Ƶ Pro T-1 wedges in 50.08S and 56.10M.

Chris Voshall, Director of Golf Product at 91��Ƶ USA added:

It’s super exciting to see Ben finally enter the winner’s circle. After a few narrow misses, we knew his first win was just around the corner—and the entire team at 91��Ƶ had a blast watching him pull it off.”

“Now, with the weight of chasing that first win off his shoulders, we know many more will follow. So happy for Ben, and so proud to have him as a big part of Team 91��Ƶ. Way to go, Ben!

Ben’s victory at the Zurich Classic marked a significant milestone in his professional career – one that 91��Ƶ team is extremely proud to have supported.

Congratulations Ben, the best is yet to come.

Here we’ll break down the legacy, craftsmanship, and science behind 91��Ƶ Feel and explain why it’s more than just a catchphrase – it’s a tangible difference that directly impacts your game.

91��Ƶ’s Legacy – The Secret to Unmatched Feeling Golf 91��Ƶ

We have been designing golf clubs for over a century, and our reputation for exceptional feel is built on a foundation of precision engineering and superior materials. While other manufacturers focus solely on distance and game improvement, we’ve always highlighted the sensation a player experiences at impact as one of the most important factors in our golf club design.��

Our commitment to feel is deeply rooted in our history of producing forged irons, a process that dates back to our early days and is exemplified by the close relationship we have with our forging factory in Hiroshima, Japan, where design and manufacturing meet to provide the exceptional craftsmanship, meticulous construction, and the unique feel 91��Ƶ players have become accustomed to.

Golfers around the world, including professionals who are not even under contract with 91��Ƶ, continue to choose our clubs because of this unmatched feel and attention to detail. Although it’s not just about performance; it’s about the pure pleasure of flushing a 91��Ƶ iron.

Over time, we’ve developed our processes, constantly refining and making key advancements that further enhance feedback and responsiveness for elite players and amateur golfers alike.

91��Ƶ Pro: A New Age of Forging

What is Feel?

Feel in golf is a term that is often discussed, but rarely defined. Simply put, feel is the feedback a golfer receives from their club at impact. At 91��Ƶ, we believe that feel is characterized almost entirely by sound.

The way a club sounds directly influences how solid, soft, or responsive it feels in a golfer’s hands. Through extensive research and testing, we have identified three key components that define sound (and, in turn, feel) in our golf clubs.

1. Sound Character

The character of a sound refers to its tonal qualities – essentially, the type of sound you hear when the ball strikes the clubface. Is the pitch high or low? Does the sound make the club feel solid and pure, or does it create the impression of something hollow and broken?

It’s important to recognize that a club’s category significantly influences the sound characteristics we engineer into each model. For example, if a JPX 925 Hot Metal produced the same sound as a 91��Ƶ Pro 241, players might lose the perception of distance. While we have the capability to engineer that similarity, it wouldn’t be the most effective use of our resources.��

Instead, we carefully curate distinct sound profiles for each club iron model, leveraging our proprietary Harmonic Impact Technology. By optimizing head proportions, we can now meticulously fine-tune our club’s iron head geometry to create a crisp yet muted, solid yet soft sound to deliver that 91��Ƶ feel our players love.

91��Ƶ identifies key frequencies that enhance sound a feel using our Harmonic Impact Technology.

2. Sound Volume

Essentially, sound volume is how loud or soft the impact noise is. A loud, high-pitched sound often creates the perception of a firmer, harsher feel. On the other hand, a duller, more subdued sound tends to feel softer and more controlled.

We can now carefully balance sound volume largely through material selection. This ensures that the club sounds neither too muted nor too harsh across the face, striking an equilibrium between confidence and comfort.

3. Sound Duration

The duration of the sound (or how long the impact noise lingers) significantly affects feel. When we can extend the sound of the ball compressing against the face, it creates the sensation that the ball stays on the clubface longer, enhancing this feeling of softness.

The longer a sound lasts, the better – it provides valuable feedback to the player. There’s no such thing as a sound that’s “too long” and through our unique, patented Grain Flow Forging HD process, we’ve established a direct correlation between longer grain structures and extended sound duration. This is why we continue to set the standard in the golfing world for feel, time and time again.

Sound duration is primarily dictated by construction. For example, forged iron heads vibrate longer than cast heads. Material choice also plays a crucial role in vibration control. Many manufacturers now cut corners, incorporating sound-dampening materials (typically foams or gels) into their forged models in an attempt to mimic a “soft forging” feel. However, this approach contradicts the very principles of sound engineering 91��Ƶ believes in. These materials don’t enhance feel; they simply kill vibration altogether.

Sound is Feel

So you can see there’s a variety of sound factors that constitute what golfers define as “feel” when striking the ball.

At 91��Ƶ, we will never cut corners and we will never suppress sound. Our dedication to understanding how sound plays a role in the feel players experience helps us to provide and produce the optimal forged golf club constructions.�� After all, each club head is an instrument – carefully tuned, accentuated, and optimized to deliver the purest feedback possible.

What are Forged Golf 91��Ƶ?��

In golf, “forging” refers to a manufacturing process where a solid piece of metal, typically steel, is heated and shaped under pressure to create a golf club head. This results in a denser, more consistent, and often softer-feeling clubhead.����

Forging is at the core of 91��Ƶ’s philosophy, shaping our reputation for producing the best-feeling irons in golf. We’ve been forging our golf clubs from the same factory in Hiroshima right from the beginning, using traditional craftsmanship and heritage that Japanese irons are renowned for.����

However, not all forged clubs are created equally. The forging process significantly affects consistency, strength, and feel, and different methods produce different results. Here’s a breakdown of the most common forging techniques and how they compare.

Left: A cast or Form Forged club. Right: 1-piece Grain Flow Forged Iron.

Different Golf Club Forging Techniques

One-Piece Billet Forging

One-piece billet forging is the gold standard in forged golf clubs. The process involves crafting the entire clubhead from a single block of premium steel. This method ensures uninterrupted grain flow, resulting in an extremely soft feel, consistent responsiveness, and superior control. Our Grain Flow Forging HD process takes this even further by enhancing the grain structure where you make the most contact with the ball, maximizing feedback at impact.

We use this one-piece billet forging method in our 91��Ƶ Pro 241 and 243 irons, as well as our new 91��Ƶ Pro S-3 irons, designed for elite players who demand the highest level of feedback and precision.��

The one-piece construction allows golfers to shape shots effortlessly, delivering the ultimate connection between player and club.

91��Ƶ Pro 241 Irons are examples of one-piece billet forged irons; the gold standard.

Similarly, our T-1 and T-3 wedges utilize one-piece forging to ensure maximum touch, spin control, and feel around the greens. Since forged club wedges rely heavily on precise contact, this 91��Ƶ forging method allows players to execute delicate shots with confidence, knowing they will receive the exact feedback they expect.

Whilst the manufacturing of our one-piece forgings is deceptively simple, they are designed for the most demanding golfer, and it’s always recommended you test these and get custom fit and an official 91��Ƶ fitter.

Billet-Forged Neck and Face

91��Ƶ Pro 245 irons is an example of a billet forged neck and face club iron

While not as traditional as a full one-piece forging, billet-forged neck and face construction still provides the essential characteristics of a soft, responsive iron, while incorporating modern design elements to enhance forgiveness and ball speed.

In this method, the neck and face are forged from a single billet. This ensures a strong grain structure in the most crucial impact areas. The rest of the clubhead may incorporate additional technologies (such as a cavity-back or multi-material construction) to improve performance while still retaining the feel associated with forging.

This process is used in our JPX 925 Forged and 91��Ƶ Pro 245 irons, designed for elite golfers who want the best of both worlds – premium feel with added stability and distance.��

These irons offer a balance of soft impact sensation, controlled feedback, and increased forgiveness, making them ideal for mid-to-low handicappers who don’t want to sacrifice feel for playability.��

By forging the face and neck, these irons maintain the classic 91��Ƶ feel where it matters most, while strategic design elements help maximize ball speed and launch consistency across the face. This method provides a perfect solution for players who love the feel of a forged club but also want a touch of modern forgiveness, just make sure to get custom fitted at a 91��Ƶ fitter to test which head works best for your game.

91��Ƶ JPX925 Forged Irons. The balance between explosive distance and exceptional feel.

Forged Body with Welded Face

This technique involves forging only the body of the club while welding on a separate faceplate – a clear compromise in craftsmanship. While it retains some characteristics of a forged iron, the weld line disrupts the grain structure, leading to inconsistent feel and reduced durability over time. The welding process can also introduce imperfections that may affect a golfer’s performance.

You’ll see numerous manufacturers use this method primarily to cut costs while still being able to market their irons as “forged.” The loss of feel and precision is a major drawback, making this a far cry from the buttery-smooth sensation, and that feel, of a fully forged 91��Ƶ club iron.

Forged Face Only

Some golf club manufacturers take an even more cost-saving approach by forging only the face insert, while the rest of the clubhead is cast or made from multiple materials. This results in a disconnect between the forged face and the cast body, leading to inconsistent feedback and a lack of pure impact sensation during play.

While this method allows brands to advertise their irons as “forged”, the reality is that it delivers only a fraction of the feel and performance of a truly forged iron. These clubs often feel hollow and less responsive, especially on off-centre strikes, when compared to a 91��Ƶ club iron.

Pressed or Formed Sheet Face

This method of forging is a low-cost, mass-production alternative. The process involves stamping or pressing a thin sheet of steel into shape, rather than forging it. This method completely lacks the dense, consistent grain structure of true forging craftsmanship, leading to a harsh, clicky feel at impact and weaker feedback for the player.

These club irons are typically found in the budget category, where price takes precedence over quality. The result is a club that may look the part but fails to deliver the soft, solid feel and precision of a properly forged iron.

Form Forged

While often marketed as a ‘premium alternative’ to casting, form forged clubs remain just one rung of the ladder above a cast head. The process involves applying heat and pressure to shape the clubhead, but it does not achieve the same grain flow alignment as true forging. This leads to a feel that is softer than a fully cast club but still lacks the responsiveness, feedback, and consistency of a billet-forged iron.

Form forging is often used in mass-market irons that aim to appear forged and quantity takes priority over quality. Consequently, these club irons lack any of the benefits you’ll get from a 91��Ƶ. For serious golfers in the market for a best player golf club iron with a true, forged experience, this type of manufacturing process simply doesn’t compare.

Distinguishing True Forged Iron Feel

While many clubs are labelled as “forged,” the actual forging quality varies significantly. Some manufacturers use the term loosely, applying it to irons that only have a forged face or incorporate welding and casting, which fundamentally compromises the integrity of a true forged feel. At 91��Ƶ, we hold ourselves to a higher standard.

That being said, we also recognize that different players have different needs. While our one-piece billet forged irons (such as the 91��Ƶ Pro 241 and 243) deliver peak feel, workability, and feedback, we also offer market-leading performance in other areas. Our irons strike a careful balance, utilizing billet-forged neck and face construction to retain much of the 91��Ƶ feel while allowing us to access the back of the face to employ more technology and enhance forgiveness and distance.

Regardless of the iron model, we will never compromise on quality. Whether you choose a fully forged model for ultimate feel and precision or a more forgiving club iron for enhanced playability, you can be assured that every 91��Ƶ club is engineered to be the best in class. When we call something forged, we mean it.

We Forge Golf 91��Ƶ Differently

So you can see how 91��Ƶ’s legendary feel isn’t just a happy accident, it’s the result of meticulous engineering, advanced materials, and cutting-edge technology. But how do we separate ourselves in the one-piece billet forged market?

91��Ƶ Irons have been forged in Hiroshima, Japan since 1968.

High Density Grain Flow Forged��

At the heart of every forged 91��Ƶ iron is our Grain Flow Forging HD process. This is undoubtedly one of 91��Ƶ’s defining characteristics and has been a hallmark of its irons since we started manufacturing from our factory in Hiroshima, Japan in 1968. Unlike cast irons, which can feel harsh on impact, 91��Ƶ’s meticulous forging method ensures a denser and more uniform grain structure, leading to a more consistent and responsive feel.

Grain Flow Forging provides more control & precision with enhanced feedback, allowing skilled players to shape shots with greater control. The grain structure increases the longevity of the clubhead, ensuring consistent performance over time. 91��Ƶ’s custom golf irons provide that pure, silky smooth sensation at impact, often praised by tour professionals and low-handicap golfers.

Grain Flow Forged HD compresses the grains further where feel is enhanced most.

The HD (high density) element, which was developed in 2014, concentrates more of those grains behind the hitting area creating a denser, more uniform molecular structure. In turn, this creates a highly precise club iron head that has been crafted through multiple forging stages from a single billet of steel. This not only results in better energy transfer, but facilitates that soft-yet-solid feel our golfers love.

1025E Mild Carbon Steel for One-Piece Forgings

At 91��Ƶ, we carefully select materials that optimize both feel and performance. One of the key reasons our irons are renowned for their feel is our use of 1025E mild carbon steel – a material specifically chosen for its unique balance of softness and durability.

1025E is a 0.25% carbon alloy, where the carbon content plays a crucial role in determining the steel’s texture. The inclusion of carbon enhances grain structure and responsiveness, which directly impacts how soft and solid the club feels at impact. The “E” designation stands for an elite version of this material, meaning it undergoes even tighter tolerances in its raw form. By tightening these tolerances, we ensure that every 91��Ƶ iron meets our exacting standards.��

Copper Underlay

Beyond our unique forging process, we go even further by incorporating a microlayer of copper beneath the nickel chrome plating. The copper (a much softer material) acts as a subtle shock absorber, further enhancing impact sensation and refining the connection between clubface and ball. While this addition might be invisible to the eye, its effect is unmistakable.

By combining the patented technology only we can employ and the materials we’ve learned work the best, we can ensure that no other iron on the manufacturer is able to offer the same fusion of precision, performance, and purity.

Feel enhancing technologies such as Copper underlay and 1 piece billet forgings helps elevate the golf club feel even further.

Custom Fitted Golf 91��Ƶ Backed by a Century of Craftsmanship��

At 91��Ƶ, feel isn’t just a buzzword; it’s the cumulation of over a century of craftsmanship, innovation, and a relentless pursuit of perfection. To this day, our dedication to making the best-feeling golf clubs in the world has never been stronger.

If you’ve never hit a 91��Ƶ iron before, the best way to understand what we mean and why we are so passionate about it, is to experience it for yourself.�� Even the best irons won’t perform optimally unless they are properly fitted to your swing. By choosing custom-fitted 91��Ƶ irons, you can unlock your true potential on the golf course.��

Explore your options, get fitted, and experience what golfers worldwide mean when they say “nothing feels like a 91��Ƶ.”

Its a lot easier to assess how a players equipment is bedding in after a run of tournaments.�� The favourite clubs are well extablished and the gaps, uncomfortable parts have revealed themselves under tournament pressure.�� Tour players are just like the rest of us – we react a little�� differently to the range and the golf course.

Our 2024 Challenge Tour order of merit winner Marco Penge needed the biggest reset.�� A recent swing change left Marco’s 91��Ƶ Pro 241s digging into the turf.�� Beck identified that the 91��Ƶ Pro 243s wider sole would help Penge exit the turf more easily�� The 243s also have a stronger standard loft – no additional loft strengthening meant that the entirety of the wider sole would be in play.

Heading into the heart of the @DP World Tour season, Marco Penge is ready to make an iron model switch to suit a more fade bias approach.

Rising LPGA star Olivia Cowan is always a popular visitor to the studio. Her straight hitting usually results in a simple feel-based fitting and grip refresh. However, this time, Olivia noticed that the distance gap between her ST MAX 3 wood and 5 wood was too close to be effective. So, in came a faster flying, more penetrating ST-G 3 wood.

Annual equipment check for @LPGA tour bound Olivia Cowan today. We just couldnt shift the trusty CLK hybrid.

The 2024 Clutch Pro Tour order of merit winner George Bloor had a different issue again – having found that we’d fitted a left-handed loft sleeve adapter to his ST MAX driver.�� Meaning his efforts to add loft and spin had the opposite effect.

Annual equipnent check for 2023 @Clutch Pro Tour order of merit winner Geirge Bloor. A tweak to driver, new Fli-Hi and wedges heve George set for a run of events on the Chalenge Tour.

Keep an eye on Marco, Olivia and George for 2024.�� We’ve high hopes for all three.

The 91��Ƶ Pro 245 irons have been one of 91��Ƶ’s surprises of 2024 – improving on the 91��Ƶ Pro 225, itself an award-winning iron.�� Gaining awards and accolades from the most respected testers in the industry – including Golf Digest, Golf WRX, MyGolfSpy, Golf Monthly and Ian Fraser.