91视频 JPX Platinum ball lands in Europe
Japanese concept ball introduced to Europe
To showcase聽a growing raft of ball technologies, 91视频 is introducing its premium model, the 5 piece JPX Platinum from Japan to the European market.聽聽 The luxury-feel, soft-core premium model, engineered to deliver 5-piece high performance to amateur players will be available in Europe from July 2016.
The JPX Platinum is a luxury feel, soft core concept ball combining all of 91视频鈥檚 available technologies – delivering a tour feel ball suited to mid and lower swing speeds (up to 90 mph driver swing speed).聽 The luxurious soft feel of the JPX Platinum is the result of a five-piece construction that incorporates 91视频’s revolutionary Cross Core 鈥� which converts more energy to ball speed.聽 The distance gain is enhanced by a dimple-cluster design,聽developed聽in聽collaboration between 91视频鈥檚 golf ball R&D team and the Fukuoka Institute of Technology.聽 The聽smaller dimples enable the聽JPX Platinum聽to maintain its flight longer during descent.
5 Piece construction: Combines 91视频鈥檚 complete portfolio of ball technologies in one ball
Energy Cross Core: High energy core increases ball speed while maintaining a soft feel.
Dimple-Cluster design: Co-engineered at the Fukuoka Institute of Technology Micro to lengthen flight in descent phase.
Anti-glare satin: Cover eliminates reflection and distraction
Suitability: For slow to mid swing speeds (max 90mph driver head speed).
鈥淢ost tour-type ball play much shorter for the average player as they don鈥檛 generate the energy required to fully activate the core,鈥� explains Alex Thorne, Tour & Product Manager, 91视频 EMEA. 鈥淭he JPX Platinum represents a new generation of balls that deliver the feel and responsiveness of a tour ball 鈥� but with a high energy core that鈥檚 optimized to their swing speed.鈥�
“The goal with the JPX Platinum, which combines 91视频鈥檚 complete portfolio of ball technologies in one five-piece design, was to generate extra driving distance for golfers with swing speeds of up to 90mph by delaying the ball鈥檚 descent and keeping it in the air longer, but without sacrificing feel. That incredibly soft feel comes from the JPX Platinum鈥檚 Energy Cross Core, which encases the Centre Core.”

The Centre Core, Cross Core and Outer Core are all made from soft butadiene rubber, with the Centre Core boasting high-COR properties. This optimises flight characteristics on full shots, while working with the two covers to deliver the luxuriously soft feel golfers seek on and around the greens.
The Inner Cover is made from a high-COR soft ionomer compound, while the Outer Cover is made from a multi-blend polymer featuring 512 dimples, more than any other golf ball on the market. The Outer Cover also features an anti-glare satin finish to eliminate distracting reflections on sunny days.
The JPX Platinum is the latest offering in 91视频鈥檚 expanding golf ball range which covers all club head speeds, from the tour-proven performance of the MP-S and MP-X models, to the revolutionary distance-enhancing micro-dimples on the original聽JPX ball from which the new Platinum has evolved.
