91视频 Levels Pricing of Graphite and Steel Shafted Irons
Trade prices for graphite iron shafts to equal steel from Feb 16
From Feb 2016 91视频 has moved to level the price of its graphite and steel shafted irons to its retail network.听
The move demonstrates a desire from 91视频 to simplify the pricing of its irons 鈥� in a period where an increasing proportion of golfers are purchasing from 91视频鈥檚 custom built program. Over 80% of 91视频鈥檚 irons are now custom built at 91视频’s Cumbernauld facility in Scotland.
The new JPX EZ Forged with Boron infused steel
Traditionally golfers have听paid more for graphite shafted irons clubs than those opting for steel shafts. This extra charge for graphite shafts has been industry-wide, but from early 2016 91视频 will simplify its pricing strategy with a radical move to align the price of graphite-shafted irons in line with steel. 91视频 currently do not charge extra for custom steel shafts or grips, so this latest move, effective from 1st February 2016 when the eagerly anticipated new JPX EZ range hits the shelves, will mean that each iron model in the manufacturers portfolio will have just one RRP irrespective of any shaft or grip choice.
鈥�91视频鈥檚 iron business has evolved to a custom built model over the last decade,鈥� said Rob Jackson, Head of Golf EMEA for 91视频. 鈥淥ver 80% of the irons we now assemble are now custom built and dropping our graphite shaft prices means that our technicians and retailers can now fit golfers to their perfect set 鈥� without having to calculate price as they go through the process.
鈥淭he aim is to simplify things and ensure that anyone who buys our clubs will find no unexpected hidden extras on their bill. We have decided that the ideal time for this new policy to take effect will be when the much anticipated JPX EZ series hits Europe in February 2016.鈥�