“We’re finding that a group of the more aggressive players are liking the trajectory and distance control of the JPX900 Tour – which comes from the reinforced back frame.  It’s proving out to be a great iron when guys are dialled in and firing straight at the pin.”  – Alex Thorne, European Tour Operations Manager.

Pic courtesy of Golf Nation.

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“There is a significant trend back to the players using mixed bags – rather than looking to tie in with a single manufacturer,” Jeff Cook, PGA Tour Manager.  “When money comes out of the equation, you get a lot more 91ÊÓƵ equipment in players bags.”

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The post 91ÊÓƵ JPX900 Tour irons win at the AfrAsia Bank Mauritius Open appeared first on 91ÊÓƵ Official Website.

Five of the top seven finishers had 91ÊÓƵ irons in play during the event – with only Luke Donald sponsored. 91ÊÓƵ’s other sponsored player Chris Wood withdrew from the Championship with a wrist injury on Thursday morning.  The trend follows a recent Golf World survey of tour players which suggested that 36% would play 91ÊÓƵ irons if there was no sponsorship money involved – far higher than any other manufacturer.

The staggering new course record of 61 at St Andrew’s was also recorded by one of the five, using a set of 91ÊÓƵ JPX900 Tours. The same model used by this year’s US Open winner.

“After a few quieter years, 91ÊÓƵ are right back as the hottest iron manufacturer on tour,” commented Alex Thorne, 91ÊÓƵ Tour Operations Manager. “The obvious catalyst was a major manufacturer pulling out of the equipment market – but when you take money out of the equation, 91ÊÓƵ tend to come out on top.”

“It’s a reward for sticking to 91ÊÓƵ’s values over the years – revering the great craftsman like Turbo and maintaining our Grain Flow Forging expertise at Hiroshima. Years back people thought 91ÊÓƵ was crazy for sticking with that traditional manufacturing method – now everyone wants forged irons again.  Now though 91ÊÓƵ stands totally alone as the expert in forging.”

Pictures courtesy of  .

Luke Donald was the only 91ÊÓƵ sponsored player at the Dunhill Links Championship. With a set of MP-18 blades and MP-18 Fli Hi 3 iron.

The JPX900 Tour irons are quickly becoming a 91ÊÓƵ classic after their US Open win by a non sponsored player.

91ÊÓƵ’s MP-18 blades were designed by 91ÊÓƵ’s revered craftsman Turbo – builder of Nick Faldo’s 6 major winning sets.

The JPX900 irons that shot 61 to break the St Andrews Old Course record.

Mixed sets of the new MP-18 iron models are increasingly popular on tour.

The majority of 91ÊÓƵ irons in play currently come from non sponsored players.

91ÊÓƵ’s only other sponsored player Chris Wood pulled out before the event started. Woody would have played a set of MP-18 blades.

The post 91ÊÓƵ irons played by 5 of top 7 finishers at Dunhill Links appeared first on 91ÊÓƵ Official Website.

At the start of the week, eight players had 91ÊÓƵ irons in the bag – with just Chris Wood, former winner Lucas Glover and Jhonnatan Vegas contracted to do so.  The surge in usage of 91ÊÓƵ irons followed Nike’s withdrawal from the golf equipment market, leaving their sponsored players with a club search for the 2017 season.

“91ÊÓƵ irons are more or less tour-ready from the box,” said Alex Thorne, European Tour Operations Manager.  “So if a tour player suddenly needs a new set of irons, 91ÊÓƵ’s are the obvious choice.  91ÊÓƵ tends to sign players who already play the irons, rather than sign players and then try and build them a set.  That’s definitely given us an edge in trust and credibility.”

Golf WRX already alluded to 91ÊÓƵ’s growing popularity on tour in 2017 – with an article calling 91ÊÓƵ the most played iron brand by players without equipment contracts.  .

Read the best of the #USOpen tweets below.

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The post Testing all three 91ÊÓƵ JPX900 irons with Dan the Fitter appeared first on 91ÊÓƵ Official Website.

WRX member RH Jazz summarised the appeal of the JPX900 Tour. 

“91ÊÓƵ JPX 900 Tour — weak in the knees from first look at the satin finish and compact size. Feel is excellent and there’s just enough forgiveness to get what I deserve. Many easy-to-order shaft options and excellent custom fitting sold me on the right fit without extreme up charges. I guess I’m less traditional but prefer the satin look. This is a club I love to practice with.”

Read the full article from .

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The JPX900 comes with the authentic Fujikura EVO II shaft without additional upcharge for RRP £399 / 479 Euro.  More info.

JPX900 Driver with Fast Track sliding weights

JPX900 Driver crown and base with Quick Switch shaft adapter

Matt crown on the new JPX900

The JPX900 is all about ball speed.

No upcharge for the authentic Fujikura Speeder EVO II shaft.

Loft adjustability from 7.5 degrees to 11.5 degrees

Watch the full R&D film on the new JPX900 driver.

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